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Event Review: Academic Editing with Lesley Erickson

Written by Wendy Barron; copy edited by Katie Heffring

On Saturday, November 25, 2017, a group of 20 editors gathered at the British Columbia Institute of Technology’s downtown campus for Lesley Erickson’s seminar “Academic Editing: The Good, the Bad, and the Ugly.” Lesley has more than 20 years’ experience as an author and editor in scholarly publishing and is currently a senior production editor at UBC Press. Her session provided a glimpse into the cultures of both academia and scholarly publishing. Throughout it, she offered strategies to address challenges both common and unique to academic editing and practical tips and tools for editors to give and get the best from the editing budget.

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Event Review: SEO for Editors by Lisa Manfield

Written by Wendy Barron; copy edited by Maggie Clark

Whether you do business on the Web or edit for clients who do, understanding search engine optimization—SEO—is crucial to creating compelling web content and helping people find that content. On September 30, Lisa Manfield shared the principles of good SEO with 15 editors who were eager to improve the Google juice of their own websites and their clients’ websites.

SEO changes constantly, Lisa notes, and Google (which has the largest market share in the Internet search game) never reveals how its algorithms work or which elements of SEO are weighted more heavily than others. But the SEO practices that worked in the early days, such as keyword stuffing of metadata and content farming, can now reduce a web page’s ranking rather than improve it.

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