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Meet the Instructor: Lisa Manfield

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by Lynn Slobogian

Lisa-7Lisa Manfield is a writer, editor, and content strategist. She has developed print and online content, marketing collateral, and courseware for small businesses, non-profit organizations, government agencies, and educational institutions. Currently a digital writer at tech start-up Chimp, she has also been the editor of bcliving.ca, managing editor at orato.com, and marketing manager at thetyee.ca. She also teaches Writing and Editing for the Web at SFU.

Lisa will be leading Editors BC’s September seminar, Creating Compelling Web Content, on September 26. Here, she talks with professional development chair Lynn Slobogian about her career path and the evolving world of online content.

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Rows of desks face a projection screen in a classroom-like environment.
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September 26, 2015: Creating Compelling Web Content with Lisa Manfield

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What: Editors BC professional development seminar
When: Saturday, September 26, 2015, 9:00 am–4:00 pm
Where: Segal Building, SFU, 500 Granville Street, Vancouver | map

As Web readers become more and more difficult to attract — and keep — on your website, how can today’s Web editors ensure that their digital content engages online audiences? Effective Web editing comes down to three key strategies — understanding Web readers, knowing enough about search optimization to ensure copy is found, and making the most of social media sharing.

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