Marketing tips for editors: How to promote yourself online

by Amy Haagsma

As editors have traded red pens for tracked changes and proofreading stamps, the way we do business and promote ourselves has also gone digital. A successful online marketing strategy can help you reach prospective clients, demonstrate your expertise and differentiate yourself from your competitors. You can develop your online presence in a number of ways, including a business website, a blog, social media profiles and online directories such as EAC’s Online Directory of Editors. Regardless of the platforms you choose, it’s important to maintain a professional profile that communicates your ability to prospective clients.

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