Written by Carl Rosenberg; copy edited by Lydia du Bois
On Saturday, November 30, Editors BC presents Lana Okerlund’s professional development seminar, “Do the Work You Want (and Earn More Doing It): A Guided Strategic Retreat for Editors.”
This six-hour seminar is designed as a guided strategic retreat to help you envision your ideal editing career, understand your current situation, and develop a plan to close the gap. Through stimulating discussion and hands-on activities, you will:
- Establish a strategic vision for your editing business or career
- Set objectives for the clients you want to work with, the projects you want to do, the amount you want to earn, and the work practices and professional development you want to invest in
- Figure out how to gauge your progress toward your objectives
- Learn how to analyze information about your business or career so you can adjust or develop new strategies to meet your goals
Whether you’re an experienced editor or new to the editing world, you will come away from the seminar with a draft strategy for taking charge of your business or career so you can steer it in the direction that you want it to go. Freelance editors will find this seminar most useful, though in-house editors can also benefit from thinking about career goals in a more strategic way.
For this seminar, Lana draws on her experience as a freelance editor and as a former business consultant, when she spent nearly a decade working with clients on strategic visioning, business planning, performance measurement, and other business improvement projects. She has found tremendous value in applying these business concepts while building her own editing career. A partner with West Coast Editorial Associates, Lana edits, indexes, and writes non-fiction books and teaches editing and business writing courses.
Carl Rosenberg, a volunteer on Editors BC’s communications and social media committee, spoke to Lana about her forthcoming seminar.