Written by Carl Rosenberg; copy edited by Rebecca A. Coates
On Saturday, September 30, Editors BC presents Lisa Manfield’s seminar on the principles and practice of search engine optimization—SEO.
SEO encompasses a variety of tactics to improve a website’s ranking in search results—one of the best ways to attract potential customers to a website. This six-hour workshop, consisting of both individual and group activity, will provide an overview of SEO fundamentals, including strategies to improve search engine rankings, effective use of keywords, and the role of online marketing in boosting visibility. The workshop will help web editors with both their own websites and client web-based projects.
Lisa is a writer, editor, and content strategist. She has developed print and web content for tech companies, small businesses, non-profit organizations, government agencies, and educational institutions. She has also been the editor of BCLiving and marketing manager at The Tyee. She has taught Writing and Editing for the Web at SFU for several years and presented a seminar based on that course for Editors BC in September 2015. (Lynn Slobogian interviewed her for West Coast Editor at that time.)
Carl Rosenberg, a volunteer on Editors BC’s communications and social media committee, spoke to Lisa about her advice on SEO.