Meet the Instructor: Lisa Manfield

Written by Carl Rosenberg; copy edited by Rebecca A. Coates

Lisa-2016-smallOn Saturday, September 30, Editors BC presents Lisa Manfield’s seminar on the principles and practice of SEO—search engine optimization.

SEO encompasses a variety of tactics to improve a website’s ranking in search results—one of the best ways to attract potential customers to a website. This six-hour workshop, consisting of both individual and group activity, will provide an overview of SEO fundamentals, including strategies to improve search engine rankings, effective use of keywords, and the role of online marketing in boosting visibility. The workshop will help web editors with both their own websites and client web-based projects.

Lisa is a writer, editor, and content strategist. She has developed print and web content for tech companies, small businesses, non-profit organizations, government agencies, and educational institutions. She has also been the editor of BCLiving and marketing manager at The Tyee. She has taught Writing and Editing for the Web at SFU for several years and presented a seminar based on that course for Editors BC in September 2015. (Lynn Slobogian interviewed her for West Coast Editor at that time.)

Carl Rosenberg, a volunteer on Editors BC’s communications and social media committee, spoke to Lisa about her advice on SEO.

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September 30, 2017: SEO for Editors

What: Editors BC professional development seminar
When: Saturday, September 30, 2017, 10:00 am to 5:00 pm
Where: Room 820, 8th floor, BCIT Downtown Campus, 555 Seymour Street, Vancouver | map
Cost: $165 for Editors Canada members ($135 early bird), $230 for non-members ($200 early bird), and $100 for student affiliates. Advance registration required. Registration closes September 26; early-bird rates are in effect through September 8.

Search engine optimization, or SEO, encompasses a wide variety of tactics designed to improve a site’s ranking in search results. Ensuring web content ranks high in a Google search is one of the best ways for website owners to drive traffic and potential customers to their site. Web editors can play an instrumental role in optimizing content for better search rankings, both on their own site and for web-based client projects.

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Meet the Instructor: Lisa Manfield

By Lynn Slobogian

Lisa-7Lisa Manfield is a writer, editor, and content strategist. She has developed print and online content, marketing collateral, and courseware for small businesses, non-profit organizations, government agencies, and educational institutions. Currently a digital writer at tech start-up Chimp, she has also been the editor of bcliving.ca, managing editor at orato.com, and marketing manager at thetyee.ca. She also teaches Writing and Editing for the Web at Simon Fraser University.

Lisa will be leading Editors BC’s September seminar, Creating Compelling Web Content, on September 26. Here, she talks with professional development chair Lynn Slobogian about her career path and the evolving world of online content.

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September 26, 2015: Creating compelling Web content with Lisa Manfield

What: Editors BC professional development seminar
When: Saturday, September 26, 2015, 9:00 am–4:00 pm
Where: Segal Building, Simon Fraser University, 500 Granville Street, Vancouver | map

As Web readers become more and more difficult to attract — and keep — on your website, how can today’s Web editors ensure that their digital content engages online audiences? Effective Web editing comes down to three key strategies — understanding Web readers, knowing enough about search optimization to ensure copy is found, and making the most of social media sharing.

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Event review: Hitting-the-books wine and cheese

by Amy Haagsma

Recap of EAC-BC’s branch meeting on September 17, 2014

EAC-BC held its 2014­–2015 season opener on September 17, 2014. Before getting down to business, we drank wine, ate cheese, and reconnected with our peers after a summer away.

To kick off the evening, Roma Ilnyckyj, our new Programs chair, introduced the 2014–2015 executive and announced volunteer opportunities with the branch. We are particularly in need of two volunteers to organize refreshments for our branch meetings (update: Frances Peck and Connie Behl have graciously stepped forward to take on this role). The Communications and Social Media committee is always looking for volunteers as well, which allows us to participate in events like Word Vancouver and Communication Convergence. Writers and editors are also needed for West Coast Editor. Please contact Shelagh Jamieson for the Communications and Social Media committee, and Amy Haagsma regarding West Coast Editor.
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