Written by Carl Rosenberg; copy edited by Merel Elsinga
On Sunday, June 13, 2021, at the Editors Canada conference, Letitia Henville will host a networking session on “Developing content marketing opportunities.”
Content marketing is a long-term marketing strategy that involves giving away your knowledge for free to potential clients, and thereby establishing their trust. This session will bring together editors with shared expertise to collaborate on content marketing opportunities. It will be grounded in the ethos that editors are not in competition with one another, and that raising the profile of the profession and of Editors Canada creates more business for all of us. Participants are invited to see their fellow editors as supportive colleagues and potential collaborators—not as competition.
Letitia is a freelance academic editor at shortishard.ca and the advice columnist behind “Ask Dr. Editor,” published monthly at University Affairs. Letitia edits grant applications for artists and academics, and also edits journal articles, book chapters, monographs, and promotion and tenure dossiers, with a special emphasis on the health sciences, social sciences, and humanities.
Carl Rosenberg, a volunteer with Editors BC, spoke to Letitia about her forthcoming session.