The ins & outs of hybrid publishing: An insider’s perspective

intro by Anastasia Koutalianos; piece by Bennett Coles, CEO/publisher of Influence Hybrid Publishing Group (IHPG)

Continuing on with our self-publishing series, Bennett Coles speaks to a new approach for authors and publishers alike: hybrid publishing. Unlike the traditional model, authors must pay around $8000 to get signed on; however, with shared risk comes great rewards including more cash in writers’ pockets. Tit for tat in the world of books, or the new way forward? Share your thoughts.

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