Written by Carl Rosenberg; copy edited by Chris Baxter
On Saturday, February 24, Editors BC presents Lana Okerlund’s seminar, “Crunching the Numbers: Using Performance Measures to Manage Your Editing Business.” The seminar will introduce the performance measurement cycle—a widely used concept in the business world—and help participants apply it to the business of editing.
A partner with West Coast Editorial Associates, Lana edits, indexes, and writes non-fiction books and teaches editing and business writing courses. In her former career as a business consultant, Lana spent nearly a decade working with clients on business improvement projects, including performance measurement.
Carl Rosenberg, a volunteer on Editors BC’s communications and social media committee, spoke to Lana about her work on performance measurement.