Meet the Instructor: Lana Okerlund

Written by Carl Rosenberg; copy edited by Lydia du Bois

A smiling Lana Okerlund faces forward, wearing a grey cardigan, pink sweater, and silver hooped necklace.On Saturday, November 30, Editors BC presents Lana Okerlund’s professional development seminar, “Do the Work You Want (and Earn More Doing It): A Guided Strategic Retreat for Editors.”

This six-hour seminar is designed as a guided strategic retreat to help you envision your ideal editing career, understand your current situation, and develop a plan to close the gap. Through stimulating discussion and hands-on activities, you will:

  • Establish a strategic vision for your editing business or career
  • Set objectives for the clients you want to work with, the projects you want to do, the amount you want to earn, and the work practices and professional development you want to invest in
  • Figure out how to gauge your progress toward your objectives
  • Learn how to analyze information about your business or career so you can adjust or develop new strategies to meet your goals

Whether you’re an experienced editor or new to the editing world, you will come away from the seminar with a draft strategy for taking charge of your business or career so you can steer it in the direction that you want it to go. Freelance editors will find this seminar most useful, though in-house editors can also benefit from thinking about career goals in a more strategic way.

For this seminar, Lana draws on her experience as a freelance editor and as a former business consultant, when she spent nearly a decade working with clients on strategic visioning, business planning, performance measurement, and other business improvement projects. She has found tremendous value in applying these business concepts while building her own editing career. A partner with West Coast Editorial Associates, Lana edits, indexes, and writes non-fiction books and teaches editing and business writing courses.

Carl Rosenberg, a volunteer on Editors BC’s communications and social media committee, spoke to Lana about her forthcoming seminar.

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Rows of desks face a projection screen in a classroom-like environment.
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November 30, 2019: Do the Work You Want (and Earn More Doing It): A Guided Strategic Retreat for Editors

What: Editors BC professional development seminar
When: Saturday, November 30, 2019, 10:00 am to 5:00 pm
Where: Room 481, 4th floor, BCIT Downtown Campus, 555 Seymour Street, Vancouver | map
Cost: $165 for Editors Canada members ($135 early bird), $230 for non-members ($200 early bird), and $100 for student affiliates. Advance registration required. Registration closes November 26; early-bird rates are in effect through November 12.

As an editor, are you doing the work you want (or do you know what that is)? Are you satisfied with what you earn? Are you working as much, or as little, as you wish? Are you keeping up with professional standards and work practices? Do you ever have the time to properly think about these questions, let alone figure out what to do so you can say “yes!” to them?

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Book Review: Business Planning for Editorial Freelancers

Written by Amy Haagsma; copy edited by Michael Ferreira

Review of “Business Planning for Editorial Freelancers” by Louise Harnby, in association with The Publishing Training Centre.

Louise Harnby Business Planning…As a new editor, I have set out to learn as much as I can about editing, both the business and the craft. Among the many fantastic resources I’ve discovered are Louise Harnby’s blog, The Proofreader’s Parlour, and books, Business Planning for Editorial Freelancers and Marketing Your Editing & Proofreading Business.

Harnby is a UK-based proofreader and an advanced member of the Society for Editors and Proofreaders. She has more than 20 years’ experience in publishing and started her own business in 2005.

Business Planning for Editorial Freelancers is written with the complete beginner in mind and assumes no prior editorial experience. It aims to cover everything a new editorial freelancer would need to know, from education and training to finding clients and growing your business.

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