Rows of desks face a projection screen in a classroom-like environment.

March 28, 2020: Writing Effective Web Content

What: Editors BC professional development seminar
When: Saturday, March 28, 2020, 10:00 am to 5:00 pm
Where: Room 400, 4th floor, BCIT Downtown Campus, 555 Seymour Street, Vancouver | map
Cost: $165 for Editors Canada members ($135 early bird), $230 for non-members ($200 early bird), and $100 for student affiliates. Advance registration required. Registration closes March 25; early-bird rates are in effect through March 10.

Capture reader attention and engagement with web content that attracts visitors, boosts click-throughs, and converts readers into customers. Crafting compelling web content requires an understanding of reader expectations, an application of best practices, and a commitment to experimentation. This seminar will give you an understanding of what readers want from your copy, how to apply the latest web-writing best practices, and how to optimize for search.

Lisa Manfield is a writer, editor, and content strategist with 20 years’ experience creating print and web content that engages a variety of target audiences. Currently, the online content lead at Copyhackers, Lisa was also the founding editor of and was previously marketing manager at She has developed print and web content, marketing collateral, and courseware for tech companies, small businesses, non-profit organizations, government agencies, and educational institutions. She also teaches web-writing principles at SFU and Capilano University.

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