What: Editors BC professional development seminar
When: Saturday, September 30, 2017, 10:00 am to 5:00 pm
Where: Room 820, 8th floor, BCIT Downtown Campus, 555 Seymour Street, Vancouver | map
Cost: $165 for Editors Canada members ($135 early bird), $230 for non-members ($200 early bird), and $100 for student affiliates. Advance registration required. Registration closes September 26; early-bird rates are in effect through September 8.

Search engine optimization, or SEO, encompasses a wide variety of tactics designed to improve a site’s ranking in search results. Ensuring web content ranks high in a Google search is one of the best ways for website owners to drive traffic and potential customers to their site. Web editors can play an instrumental role in optimizing content for better search rankings, both on their own site and for web-based client projects.

This six-hour workshop will cover how search works and provide an overview of the fundamentals of SEO, including:

• The evolution of SEO
• Critical ranking factors that determine where your content is listed on a search results page
• How to conduct an SEO audit of your site
• How to research and implement keywords in your copy
• Additional strategies for optimizing the content on your site
• The role of online marketing to boost rankings and visibility

Participants should be comfortable working on a computer and surfing the web, but no additional technical experience is required.

Visit the registration page for further details.

Lisa Manfield is a writer, editor, and content strategist, and is currently the marketing manager at Mugo Web. Formerly the founding editor of BCLiving.ca, she has also been a contributing editor at Backbone magazine and marketing manager at TheTyee.ca. She has developed print and web content, marketing collateral, and courseware for tech companies, small businesses, non-profit organizations, government agencies, and educational institutions. She also teaches Writing and Editing for the Web at SFU.