Rows of desks face a projection screen in a classroom-like environment.

September 26, 2015: Creating Compelling Web Content with Lisa Manfield

What: Editors BC professional development seminar
When: Saturday, September 26, 2015, 9:00 am–4:00 pm
Where: Segal Building, SFU, 500 Granville Street, Vancouver | map

As Web readers become more and more difficult to attract — and keep — on your website, how can today’s Web editors ensure that their digital content engages online audiences? Effective Web editing comes down to three key strategies — understanding Web readers, knowing enough about search optimization to ensure copy is found, and making the most of social media sharing.

By the end of this one-day workshop, participants will be able to:

  • Understand how Web readers find, consume and share digital content
  • Edit Web content according to Web editing best practices
  • Optimize content for search
  • Tailor and adapt print content for the Web
  • Define and write microcontent
  • Create shareable content
  • Develop and distribute social media content

Bring a laptop, if possible, but it is not a requirement for the seminar.

Lunch is not included.

Lisa Manfield is a writer, editor and content strategist. She has developed print and online content, marketing collateral, and courseware for small businesses, non-profit organizations, government agencies and educational institutions. Currently a digital writer at tech startup Chimp, she has also been the editor of, managing editor at and marketing manager at She also teaches Writing and Editing for the Web at SFU.

Register online now!

Early bird on or before September 11, 2015:
Member: $120 | Non-member: $180

After September 11, 2015:
Member: $140 | Non-member: $200

Registration closes September 21, 2015, at midnight.

Image by Shutterstock

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